Matthew Bousquette, a former president of Fortune 500 company Mattel Toys, discusses his experiences through his work and his take on how to create a plan for success. He puts forth a nonlinear “Road to Riches,” with several aspects. The first is “The Idea,” which is an idea put forth that is unique and different enough to attract customers. It also must be defendable from competitors – it must be patentable. He then talks about a “Target Audience,” a way of describing the target of the product. Each product is designed to work for a specific group of people – for example, a guitar cleaner is made for a musician. Then, the product requires a marketing plan. This involved a step-by-step process, involving awareness, purchase intent, lifetime customer value, marketing messages, and media choice. The next segment is the distribution plan, a decision involving the channels in which a product will be distributed. Finally, innovation is required – as success is fleeting, innovation is always necessary for success.
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Earlier Event: December 9
Interviewing and Resume Building Workshop with JEC Corporate Sponsor, Magnetar Capital
Later Event: December 21
High Returns Financial Literacy Program Leadership Boot Camp